Mar 2, 2019

Benefits of Graphic Design for Small Businesses


As Steve Jobs said and I quote, “Design is not just what it looks and feels like. Design is how it works”.
Be it a small business or a large one, the organization’s logo, their web design, or mobile application; makes them stand out from those of their competitors’ is the ‘design’. For this reason, graphic design for small businesses plays an important role in today’s competitive word, particularly for small businesses. There are numerous reasons why graphic designing tends to be more effective for small businesses;

Graphic Design for Small Businesses

It’s fundamental for any business to stand out from their competitors and make a lasting impression on the minds of their customers and prospects as well. A logo is a basic example; through graphic designing small businesses can create a logo that is memorable, unique, and suitable for use across different mediums. Hence, the demand for graphic designing by small business owners is increasing with time.
Graphic designing for small businesses yields a return on investment of $20 for every dollar they spent. According to recent reports, graphic design helps to increase the net operating profit of the business. So much so that companies using professional design services exceed the S&P index by 219% in the last 10 years.
Design Driven Companies
Figure 1 https://www.dmi.org/blogpost/1093220/182956/design-driven-companies-outperform-s-p-by-228-over-ten-years–the-dmi-design-value-index

Benefits of Graphic Design for Small Businesses

Indeed, offering products with superior performance is no longer the sole factor in determining an organization’s success. Yet, many businesses wonder why graphic design is important for any business. Following are some benefits of graphic designing for small businesses that will make them invest in professional graphic designers right away:

Nov 7, 2018

A Beginner's Guide to 3D Art and DAZ Studio





This tutorial was written using DAZ Studio 3, but many of the tool bars and options remain the same across multiple versions of the program. | Source


Obtaining the software:

There are a number of company offering 3d rendering services and 3D rendering programs on the market. Some of them specialize in character models (Like Poser and DAZ Studio) and some that specialize in landscapes (Like Bryce and Carrara). You can use which ever you are comfortable with, but for the purposes of this guide, I will focus on DAZ Studio. There are two versions of this program; an advanced program that you can purchase (like Poser) and a free version which can be downloaded from their website: www.daz3d.com

At the risk of sounding like a DAZ Studio advertiser; you can often check back at their site for free downloads that work with the program.



Left: Content toolbar. Center: Active scene window. Right: XYZ movement toolbar


Using DAZ Studio:

Click on the DAZ Studio icon on your desktop or in your start menu to launch the program. The first time you run the program it will ask you to register. Click on the option to register online and it will give you a free registration code for you to enter. If you receive any other pop up messages, like ones asking if a default camera is okay to use, just hit accept.

Once you’re through that, you should see an empty viewing window with two toolbars on either side. As a general rule, the toolbar on your left is for the content you have installed and the toolbar on your right is for toggling movement and sizing options for a model you have added to the scene.

Feel free to browse through your models in the left hand menu. The content is broken down into categories like “Figures”, “Props” and “Poses”: these three being the most commonly used. Under figures you will find most of the character models you download like DAZ’s Victoria and Michael series, as well as their installed clothing. Under props you will find some of the smaller accessories for outfits and environments and under poses you will find pre-set stances that you can put your character or environment into depending on what you have installed.

No one can tell you what will make a good render. How you wish to arrange a scene is entirely up to you. For my example I will put the basic Victoria model into a forest in the shadow dancer outfit. The forest and the basic Victoria model were included with DAZ Studio and the shadow dancer outfit I downloaded free from DAZ’s website. (What is available will likely change over time). Once you find a figure in the left hand menu, double click it to load it into the scene, then use the controls on the right hand menu to adjust where it is in the scene and how big it is. With people models, and some animal and environmental models, you can also adjust where the arms, legs, neck and every other joint bend. Essentially, just click on a part of the model and a new set of movement options will appear in the right hand menu.




From the menu at the top of the screen, you can find your options for rendering, loading lights and primitives and saving your most recent renders.

Note that there are two ways to select the models in the scene. You can click directly on the model in the viewing window and a grey box will outline the part you have selected, or you can click on the “Scene” tab on the left hand menu. This shows you a list of all the items currently loaded into the scene. Click on one to select it then use the parameters tab on the right hand side to adjust it.

Once you have arranged your scene, take note of where the camera is. What you’re viewing in the window is what the render will basically look like, so you want to adjust the camera to get the best possible angle. The controls for the camera can be found in the upper left portion of the viewing window.

You might also consider adding a new light source. By default, the light source is the camera, but if you want it to look like the sun is overhead, rather than wherever the camera is pointing, then you will want to add one of these. On the menu at the top, go to “Create” and “New Distant Light” or “New Spotlight”. Point light is much smaller and won’t cover the entire scene as well as the other two. (A good use for the point light is candles or simulated magic). The light you insert into the scene will be automatically selected and you can use the parameters on the right hand side to move and rotate the light until it is coming from the desired angle.

Once you are satisfied with all of these options, click on “Render” from the top menu. Depending on how powerful your computer is, a render could take anywhere from a minute to ten minutes. The basic scene I created won’t take long to render because it doesn’t involve anything too fancy. But, the more you load into the scene, the longer it will take to render. Things like shadows and reflections will also slow down render time. Once the render is complete go to file > Save Last Render and then you can save the image you just rendered to a folder where you can then share it and edit it like you would any other two dimensional picture.



Left: Surfaces tab where you can change mats and adjust colors. Right: Parameters tab where you can activate light source shadows.


Advanced Tools You Should Know About:

The basic scene we composed above looks nice, but is missing a certain element that will really make it pop. For me, this is because of the lighting. A light source will create the proper illumination, but what will really make it look good is realistic shadows. To create these, click on your light source again. Remember, this can be done from the viewing window, or by clicking on the “scene” tab from the left hand menu (in case you can’t find the light source in the viewing window). Scroll down on the right hand menu until you reach the bottom of the parameter options. You should see an option that says “Shadow Type”. Select “Deep Shadow Map” from the drop down menu. This will increase the time it takes to render your image, but the results are very drastic. It will create all the necessary shadows from your characters and environment making everything bolder and more realistic.

The other tool you should know about is a tab in the left hand content menu. It’s called “Surfaces”. If you don’t see this tab then click on the “View” menu on the top, then “Tabs” and check off “Surfaces”. (If any tabs are missing they can be turned on in this view menu.) This tab controls what image or ‘mat’ is laid out over the 3D models in the scene. So, for example, I could exchange the skin texture of the Victoria model, for a picture of a stone surface, the result of which makes Victoria look like a stone statue. This is a really neat ability because it also lets you turn parts of props invisible, to make it look more to your liking, and lets you change the look of existing models to make them look different. Any image you have on your computer can be used as a texture for a 3D model, but depending on the picture, it may be distorted and may show the lines where it begins and ends. The best images to use are repeating textures. For my final render I changed the texture on Victoria’s shirt.

The surfaces tab also controls things like reflections and bump mapping, so it is a tool that all DAZ Studio users should learn about and play around with.

Also, from the edit menu there is an option called “Backdrop” this will let you bring in images on your computer to be used as a background for your figures. For example, if you wanted to put Victoria in a picture you took of the Grand Canyon, you could do that here. Your picture will not become 3D, but any model can be manipulated to appear as if they are in the flat picture.


A final (basic) render.


Conclusion:

DAZ Studio is a detailed and often complex program to use. While this article, and the tutorials on DAZ’s website, can help, they barely scratch the surface. Because of this, a great deal of your knowledge will come from trial and error. It’s a fun program to play around with, so don’t be afraid to try new things. But, if you do get stuck, there is also a rich community of experienced users who are more than willing to help you with any problems you might have.

Article is originally published at turbofuture.com by M.T.Dremer.

Oct 4, 2018

3D Architectural Rendering - "Realistic Outcome"


It's very obvious that developers these days are broadly in need of realistic and highly professional visualizations to achieve marketing goals effectively. When you spend somethings on your business budget you have to think twice and remember that the appearance of your projects are detailed, and every tiny detail plays it's crucial role in selling your idea or property.

If you are having a rendering that is cheap and looks manually hand drawn, chances are the result will be completely opposite to what you wanted. Don't wade instead, make sure you present your project in the most frugal , realistic way. There are some clients that are lackadaisical when they don't like it, or they just show antipathy of the outcome.

Architectural rendering is the most popular and flexible tool being used in the planning and development of any building plans or interior spaces. There is wide variety of rendering techniques being used today that you have to knell of and one of that is architectural rendering based on 3D technology.



Advantages of 3D Architectural Rendering

Here are some uses or advantages on having a 3d architectural rendering for our building plans:

1. To advertise a far finished building structure or to visually provide clients a more realistic medium in presenting a design.

2. Completely transform the way any building or structure is conceptualized, designed, presented and sold in the residential and commercial property development sectors.

3. The uncompromising quality, accuracy in fine details, and an ability to allow multiple vantage points to be ordered at attractive costs.

4. Anodyne to the eyes of prospective clients, investors and buyers, that they can visualize the architectural design and clearly envision what the building exterior or the interior space will look like.

5. To visualize structure in most realistic way before it's built, making design and decorating choices extremely easier and more natural. You don't have to be loquacious in presenting your plan, we know that a picture costs a thousand words, however not every picture can successfully compete in today's visual communication environment and win your new client or design competition.

Architectural rendering has to be ostentatious , consist of accurate details, realistic finishes, professional landscape rendering and background, as well as lighting and shadows.

6. An invaluable tool in the planning and design process. It enables developers to sell the concept to all the important decision makers, including planners, consultants and customers.

7. Taking an aerial shot, eye level view or ground level photographic picture of existing conditions and show how your new structure or modifications simulated in 3D would look like as well as indicate material changes.

These can be most effective tools for any of your marketing materials or for architectural review board presentations. It may slightly help you as the architect to express your preliminary concepts in a very schematic and it's the most scrupulous way in presenting your design to your clients.

Architectural rendering done as 3D visualization are not that expensive these days. They are much more within reach then most of professional watercolor renderings. There's been such an explosion of computer renderings and architectural virtual walk through tours in the current decade that we can only expect further steady growth in number of architectural firms and property developers deciding to immediately benefit from what's architecture rendering industry has to offer today.

"Developers, architects and designers wants to make their life much easier on every project."


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