Jun 22, 2018

10 REASONS TO USE VRAY FOR ARCHITECTURAL RENDERING

Vray Rendering

This article is originally published at Realspace3d.com.

 Why is Vray so popular among 3D artists and why is it  Vray and Architectural Rendering work so well together? The rendering powerhouse is used to create 3D models, special effects, and graphic design. V-Ray has been the most sought-after program on the market. Although the software doesn’t retail for cheap, it has remained a popular choice for designers since its launch in 2007. This begs the question: what makes it so good?  

THE ROLE OF RENDERING MACHINES

Before we get into the skinny of the V-Ray software and its advantages, let’s go through the role of rendering machines. V-Ray rendering generates the image from a 3D model, most commonly 3ds Max.

To illustrate, imagine creating a clay sculpture. This clay sculpture acts as your 3D model. Now that you have your 3D model, you may want to share it with your coworkers right now. As you can’t bring your clay sculpture around, you take a picture with your camera. The picture of your clay sculpture is what you send to your boss or friends. The camera acts as your rendering machine.

Rendering machines and software essentially translate your model into a flat image. The latter can be printed and/or shared online—allowing you to get your ideas across. For industries that rely heavily on the software, it’s important they provide an accurate translation of their models. This is emphasized in architecture applications and design, where everything is up to scale.

V-RAY HISTORY

3D rendering software, like V-Ray, were already used in the late 90s and the early 2000s. Their applications are still the same for today: graphic design, architectural modeling, and special effects. Chaos Group, the company behind V-Ray, was a small 3D design and animation studio headquartered in Bulgaria.

In 1997, the group had to render atmospheric effects. Unsatisfied with the render plug-ins at the time, the group decided to create their own. Atmos Blender, the company’s in-house rendering engine, was created. Little did they know that would be the backbone for V-Ray, which was released to the public five years later.

Artist support was satisfactory in V-Ray’s early years for architectural rendering. However, it wasn’t until 2008 that V-Ray gained attention in artist communities. It became a software to look out for. Without missing a beat, Chaos Group released an interactive version, V-Ray RT, and the much-anticipated V-Ray Maya. The rest, as they say, is history.

V-Ray continues to be a preferred choice within professional artist circles. It has been used to create special effects in films, simulate living conditions for architectural settings, and produce hyper-realistic images.

Top 10 reasons we prefer using V-Ray for Rendering

1.) CONSISTENT PERFORMANCE

2.)   THE OPTIONS AREN’T LIMITED TO LIGHT AND MATERIALS

3.) SEAMLESS EXECUTION

4.) SYNCS ON MULTIPLE 3D MODELING PLATFORMS

5.) PERFECT FOR ANIMATING

6.) REALISTIC OUTPUTS

7.) VAST MATERIAL AND LIGHTING OPTIONS TO CHOOSE FROM—AMONGST OTHERS

8.) AN INVESTMENT TO LAST

9.) FASTER THAN THE REST

10.) THE COMMUNITY

Jun 18, 2018

California says coffee won't kill you after all


LOS ANGELES (AP) - California officials, having concluded coffee drinking is not a risky pastime, are proposing a regulation that will essentially tell consumers of America's favorite beverage they can drink up without fear.

The unprecedented action Friday by the Office of Environmental Health Hazard Assessment to propose a regulation to clear coffee of the stigma that it could pose a toxic risk followed a review of more than 1,000 studies published this week by the World Health Organization that found inadequate evidence that coffee causes cancer.

The state agency implements a law passed by voters in 1986 that requires warnings of chemicals known to cause cancer and birth defects. One of those chemicals is acrylamide, which is found in many things and is a byproduct of coffee roasting and brewing present in every cup of joe.

If the regulation is adopted, it would be a huge win for the coffee industry which faces potentially massive civil penalties after recently losing an 8-year-old lawsuit in Los Angeles Superior Court that could require scary warnings on all coffee packaging sold in California.

Judge Elihu Berle found that Starbucks and other coffee roasters and retailers had failed to show that benefits from drinking coffee outweighed any cancer risks. He had previously ruled the companies hadn't shown the threat from the chemical was insignificant.
The state's action rejects that ruling.

"The proposed regulation would state that drinking coffee does not pose a significant cancer risk, despite the presence of chemicals created during the roasting and brewing process that are listed under Proposition 65 as known carcinogens," the agency said in a statement. "The proposed regulation is based on extensive scientific evidence that drinking coffee has not been shown to increase the risk of cancer and may reduce the risk of some types of cancer."

Attorney Raphael Metzger, who won the court case on behalf of The Council for Education and Research on Toxics, said he was shocked the agency would move to nullify the court decision and undermine its own report more than a decade ago that drinking even small amounts of coffee resulted in a significant cancer risk.

"The takeaway is that the state is proposing a rule contrary to its own scientific conclusion. That's unprecedented and bad," Metzger said. "The whole thing stinks to high hell."
The National Coffee Association had no comment on the proposed change. In the past, the organization has said coffee has health benefits and that the lawsuit made a mockery of the state law intended to protect people from toxics.

Scientific evidence on coffee has gone back and forth over many years, but concerns have eased recently about possible dangers, with some studies finding health benefits.

Big Coffee didn't deny that acrylamide was found in the coffee, but argued it was only found at low levels and was outweighed by other benefits such as antioxidants that reduce cancer risk.

The state agency's action comes about a week after bipartisan bills were introduced in both houses of Congress to require science-based criteria for labels on food and other products. One of the sponsors, Rep. Kurt Schrader, D-Oregon, alluded to the California coffee lawsuit as an example of misleading warnings.

"When we have mandatory cancer warnings on a cup of coffee, something has gone seriously wrong with the process," Schrader said in a news release. "We now have so many warnings unrelated to the actual health risk posed to consumers, that most people just ignore them."

The lawsuit against Starbucks and 90 companies was brought by the tiny nonprofit under a law that allows private citizens, advocacy groups and attorneys to sue on behalf of the state and collect a portion of civil penalties for failure to provide warnings.

The Safe Drinking Water and Toxic Enforcement Act, better known as Proposition 65, requires warning labels for about 900 chemicals known to cause cancer or birth defects.
The law has been credited with reducing cancer-causing chemicals, but it has been criticized for leading to quick settlement shakedowns and vague warnings that are often ignored.

[Source]








Articles I Read

https://www.dmca.com/Protection/Status.aspx?ID=df873de2-8a07-4221-b24b-91c80859d4b8&refurl=https://coffeeorbust.com/
http://digg.com/u/CoffeeorBust
https://www.behance.net/greghaver04ac3

Jun 17, 2018

3D Rendering And Visualization Software Market Overview, Manufacturing Cost Structure Analysis, Growth Opportunities and Restraint to 2022

3D Rendering And Visualization Software Market Research Report 2017 examines the market dynamics, competitive landscape and discusses major trends. The report offers the most up-to-date industry data on the actual and potential market situation, and future outlook. The research includes historic data from 2012 to 2017 and forecasts until 2022.
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3D Rendering And Visualization Software Market: Manufacturers Segment Analysis (Company and Product introduction, 3D Rendering And Visualization Software Sales Volume, Revenue, Price and Gross Margin): Autodesk, Pixar, Chaos Group, ArtVPS Ltd, Lumion, PTC, Bunkspeed, Dassault Systèmes, Maxon, SketchUp, Gatan, KeyShot

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To provide information on competitive landscape, this report includes detailed information about Product Types, Applications & profiles of 3D Rendering And Visualization Software Market key players and Regional segmentation. For each player, product details, capacity, price, cost, gross and revenue numbers are given.

3D Rendering And Visualization Software Market by Product Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2022): ON PREMISES, CLOUD-BASED

3D Rendering And Visualization Software Market by Application Segment Analysis (Consumption Volume and Market Share 2013-2022; Downstream Customers and Market Analysis): ARCHITECTURE, BUILDING AND CONSTRUCTION, MEDIA AND ENTERTAINMENT, DESIGN AND ENGINEERING, HEALTHCARE AND LIFE SCIENCES, ACADEMIA, OTHERSs

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